Zhong Kui
Journey from the Zhongnan Mountains into a realm of humans, gods and ghosts, following a story of sacrifice, betrayal and redemption.
From concept to experience.
We delivered the full production, bringing together content planning, visual design, interaction and development into a complete immersive experience.
- Content
- Visuals
- Interaction & development
- Experience integration
Along an ancient path,into a world of folklore.
Drawing on tales of the supernatural from the Tang dynasty, traditional imagery becomes a space to enter. Bamboo forests, halls and shadowed paths form a route that leads deeper into the story.
Traditional imagery · Folklore · Atmosphere
From witnessing a legendto becoming part of it.
Taking on the role of Zhong Kui, visitors explore and cast spells as their actions contribute to the unfolding plot. Each encounter connects to the emotions and choices within the story.
Character embodiment · Spell casting · Narrative progression
Creative focus
Traditional imagery in space
Bamboo forests, ancient paths and halls carry the character of Chinese supernatural tales, transforming familiar cultural imagery into places to explore.
Light that guides emotion
Quiet natural light gives way to vivid color within fantastical spaces. As visitors move deeper, the mystery of the spirit realm unfolds.
Identity and action
Exploration and interaction develop around the role of Zhong Kui. The legendary character becomes the audience’s perspective on the journey.
Create a new experience together.
